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"Come presentare la propria idea: il pitch" Lecturer: A. Carbone 
"Come scrivere un communication and dissemination plan: esperienze pratiche" Lecturer: C. Buongiovanni 

Seminario "Gestione della ricerca, della conoscenza dei sistemi di ricerca e dei sistemi di finanziamento" a.y. 2020/21

Programma

MEASURES TO MAXIMIZE IMPACT. FOCUS:“COMMUNICATION AND DISSEMINATION PLAN”
Online 01.12.2020

Impact is a key dimension to be considered in all Research & Innovation projects funded by the European Commission. Communication, together with dissemination and exploitation, needs to be considered as a key measure to maximize impact. What does it mean concretely for a researcher or for a research team working on a proposal?  Why Communication  is going to be an extremely relevant dimension in the upcoming Horizon Europe? How to practically work to design an effective communication plan? This training addresses the above mentioned as well as other key related questions.

 

"FROM RESEARCH TO THE MARKET. HOW TO PREPARE A SUCCESSFUL PITCH"
Online 03.12.2020

The pitch deck becomes more and more an essential part of different applications. Different studies show the importance of presentation skills to the success of researchers and entrepreneurs seeking funding from potential investors. The EIC Accelerator  that supports high-risk, high-potential small and medium-sized innovative enterprises willing to develop and commercialise new products, services and business models that could drive economic growth and shape new markets or disrupt existing ones in Europe and worldwide, is an example in which the PITCH is essential part of the application process itself. This training will focus on  how to present your proposal to investors, how to avoid common mistakes and successful tips, with a focus on the EIC Accelerator Interview.

Svolgimento

MEASURES TO MAXIMIZE IMPACT. FOCUS:“COMMUNICATION AND DISSEMINATION PLAN”

December 1st, 2020

9,30  OPENING

  • TOWARDS HORIZON EUROPE (brief)
  • IMPACT
  • Openness e Public engagement for Responsible Research Innovation – RRI
  • Dimensions of  Impact 
  • MEASURES TO MAXIMIZE IMPACT
  • Dissemination, Exploitation, Communication
  • Dissemination and Commmunication: differences 
  • COMMUNICATION PLAN
  • Set the strategy 
  • Planning:  Activities – Channels – Products 

13.30 CLOSING REMARKS 

 

"FROM RESEARCH TO THE MARKET. HOW TO PREPARE A SUCCESSFUL PITCH"

December 3rd, 2020

9,30 Introduction

  • From research to market
  • Which is the right financing source ( focus on Equity)
  • How to present your proposal to investors : pitch
  • The business model canvas as starting point in order to build the pitch
  • What the investors is interested in?
  • How to pitch: Tips for successfully presenting your proposition
  • Common mistakes
  • EIC Accelerator and the relevance of the pitch (focus on interview)
  • Usefull Tools & Examples

13,30 Q&A

Esame

Credits: 2

Ciclo :  XXXIV, XXXV, XXXVI

Tipologia corso : Trasversale

Periodo: Semestre I

Anno accademico: 2020-2021

Luogo : Online

Durata : 8 hours