Humanities & Business: the Role of Humanities in SME Innovation | 17 november 2026
On 17 November 2026, from 11:00 to 11:30 a.m., the free online webinar “Humanities & Business – How Can Humanities Knowledge Drive Innovation in SMEs?” will take place as part of the “Intellectual Property Micro-Lessons for SMEs” series.
The webinar will explore the contribution of Social Sciences and Humanities (SSH) to innovation processes in small and medium-sized enterprises (SMEs), focusing on understanding user needs, technology usability, and the factors that foster trust and market adoption of innovations.
Through an interdisciplinary approach, the session will highlight how humanities-based knowledge and methodologies can complement scientific and technological expertise, providing valuable tools to address business challenges and strengthen collaboration between academia and industry.
The speakers will be Marco Giuliani, Knowledge Transfer Manager at the University of Turin, and Laura Cabeza, Knowledge Transfer Manager at the IUSS University School for Advanced Studies Pavia.
The initiative is organised as part of activities co-funded through the UTT MIMIT – UIBM funding programme.
Event details
- Date: Tuesday, 17 November 2026
- Time: 11:00–11:30 a.m. (CET)
- Format: Online, free participation
- Registration: https://docs.google.com/forms/d/e/1FAIpQLSfI0QNA26jjZBjxqTwVOLtMO0uZtHfAf0bwQSe3fazrtICotQ/viewform
For further information: marco.giuliani@unito.it